Red Kite is a small but mighty creative studio based in Brisbane, Australia, specialising in brand strategy and identity design.
When you think branding, you think logos. Of course, we love a good logo, but that’s just the tip of the identity iceberg. We offer a full spectrum of identity and graphic design services both nationally and internationally to put your business on the map.
Working with Red Kite means complete dedication to a strategy and visual identity that supports your business goals. We’re just as excited about your brand as you are, and we can’t wait to see what challenges you have for us.
A fresh take on children’s apparel with a fun yet sophisticated identity design.
A professional new look for an international recruitment and staff development business.
QLD’s leading suppliers of timber roof trusses, wall framing & floor systems.
A stylish visual identity for one of Brisbane's most elite personal training services.
A brand should embody your values, speak to an audience, and create an instantly recognisable identity, while looking great and complementing your marketing collateral across the board. That’s a tough ask.
Red Kite can make sure your identity does all this and more.
A brand that resonates with your audience and sets you apart from your competitors is a must. It should be distinctive, create a lasting impression, and be consistent across your online and offline marketing.
While your identity should shout about who you are, a huge part of great branding is telling your audience what they want to hear. An in-depth understanding of your customers and their pain points will create a stronger connection and lead to more sales.
What’s the mission behind your company? This should influence every piece of content you create and the messages you share with your customers. Developing a goal-orientated strategy is a great foundation for continued business growth.
What makes you stand out from others on the market? Why would people choose you over a competitor? Define what makes you different and embrace it. Make sure your audience knows exactly what you stand for and what they can expect.
The tone of voice you use in any and all communications should be appropriate for your market and consistent with your visual identity, no matter how incidental the message. Great communication will help you to engage with your audience and create loyal customers.
People connect with stories. They are a powerful tool for capturing attention and building trust. From the history of your business to your core values and dreams for the future, your story is as unique as you are, so share it.
Your brand is your most valuable asset. It creates an emotional bond, promotes customer loyalty, and defines a lifestyle that your audience resonates with or wishes to aspire to. When used to its fullest potential, a strategically designed identity is the secret to lasting business success.
Believe it or not, your business' identity already exists. It’s our job to work with you to get to the core of what that identity is, and how to share your story with the world.
Your logo is the face of your business, so it should be something you’re proud to put your name on. We’ll design a simple, distinctive and effective logo to make you stand out in your industry and attract the right kind of attention.
Visual identity design is a huge part of marketing and business growth both online and off. We’ll develop a memorable identity across all touchpoints so your business looks its best no matter where your customers find it.
Our branding and identity design service is rooted in strategy from the very beginning. We get to grips with the how, what, why and who to make sure every design decision is made with your goals in mind.
We don’t mean to brag, but we’ve got branding down to a fine art. To ensure the process is super straightforward for our clients, we’ve broken it up into six easy steps.
We’ll have a good old chat about what makes your business tick so we know exactly what you need. We’ll talk competitors, target audience, business goals, and your place in the industry to inform our strategy and design decisions.
Once we’ve gathered this information, we’ll form a plan to create and perfect your identity. This goal-driven design strategy puts your business needs at the heart of your identity, creating direction and focus.
Your logo is a fundamental part of your overall visual identity. Our design team will develop a distinctive, versatile logo that simply oozes your core values. We’ll make sure it’s a design that you love, and that your customers will love too.
We’ll then work our design magic on everything your brand touches, from digital assets to printed materials. This dedication to detail will ensure that every element of your identity is consistent, recognisable and simply breathtaking.
Future proofing your business identity is important to make sure your new assets are used correctly now and in the years to come. We’ll provide you with a strategy document and guidelines so everyone in the organisation can master your brand.
Find out more about what goes into creating each and every one of our identities. Our passion and attention to detail is what makes Red Kite Design the best creative agency Brisbane wide.SEE OUR FULL PROCESS
After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.
A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.
TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.
As a start-up sports fashion business of which the success relied on the impact of its brand, Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability. I can’t recommend working with Chris enough. Prepare to be challenged, inspired and ultimately very satisfied with any project you choose to task him with. Unruly Apparel simply isn’t what it is without Chris and for that I can’t thank him enough!
I work for a multi national travel company, and have used Red Kite a number of times, their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier, and speeds up my turn around times. Red Kite always delivers impressive and professional work that I'm happy to put my company and partners names too.
Want to learn a little more about what makes a great identity design, or catch up on the latest tips to help your business look its best? Check out our design blog.
When it comes to budgeting for your new logo, the answer often comes in the form of another question: "How long is a piece of string?" You can, of course, spend endless amounts on marketing and brand development, but there is a sweet spot for getting a quality logo for your new business or refreshed […]
So you’ve learnt what needs to go into a style guide. You know that more is more, and that it’s not just about logos and colours. And it needs to go beyond what your brand looks like online. If you don’t have a good idea what needs to go into a style guide, read this […]
So, you’ve invested in your visual brand development. You’ve got your logo suite, and hopefully some solid logo usage guidelines to help guide the use of your logo across your business and marketing assets. The next thing on your list should be a visual brand style guide – i.e. the documentation of your brand’s colours, […]
Whatever the size of your business, we encourage you to dream big. Your new brand identity will be underpinned by your business goals and audience needs, helping to drive success and unlock your next exciting chapter.
We offer a reliable service that puts your needs first. Our work is of the highest standard, and we take pride in delivering it on time, every time. You’ll never struggle to get hold of us; we’re always just a phone call away.
Right from the beginning, we work in partnership with you. You are an integral part of your brand, so getting to know you and your business helps us to design a brand strategy that reflects your personality and captures what’s really important.
We hate jargon just as much as you do. In all our communications, we try our best to speak simply and just get to the point. It’s our job to distill the complexities of branding into everyday language that gets you excited about the end result.
The business landscape is always changing, and adaptation and innovation are key to success. We keep our finger on the pulse to ensure the designs we create and products we offer meet the needs of the modern marketplace.
When it comes to keeping our clients happy, the extra mile simply isn’t far enough. We value the trust that our clients place in us, and we’ll always endeavour to make that investment worthwhile. We love what we do, and we want you to love it too.