Brand strategy is the complete picture of everything your business touches, from your name down to the choice of photos on your website.
Creating a brand strategy allows you to leverage how people perceive your brand. Whether you’re looking to appeal to a certain demographic to deciding how to price your products and services, there are lots of ways to build your business through branding. Just like sales and marketing, you’ll get the best results from your brand if you’ve got a plan in place.
Defining your brand strategy allows you to make sure everything your customers see aligns with your unique offering.
As well as creating a consistent identity across all touchpoints, tailoring every aspect of your brand to the same goals helps you to reach your sales targets. When people understand who you are and what you’re about, they’re better informed to make a decision and choose you over your competitors.
People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.
We’ll help your business in Perth to:
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
Tell us about your business and work with the best branding agency Perth has to offer!
Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.
Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.
Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.
We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.
From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.
Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.
If your Perth business isn’t getting the sales you’d like, take a step back and consider whether your brand identity could be part of the problem. Maybe you’re not creating the right impression, or you’re targeting the wrong people. For such a huge part of any business’ marketing campaign, it’s surprising how often brand identity is overlooked.
The biggest selling point of any brand is that it is unique, but not all brands make the most of this. No matter what your industry, you’re not the only company selling your products and services, so the unique differences between brand identities is often the deciding factor when customers make a purchase. By tailoring your identity to the needs of your target audience, you can better attract and retain customers.
At Red Kite, our team of brand identity specialists know how to identify your target audience, what they’re looking for in a brand, and what makes you unique. They then tie all of this up into one neat little package, ready for you to apply across your marketing channels.
With over a decade of experience, we’ve supported clients of all types and sizes on their branding journey. Whether you’re a startup based in Perth or an established household name looking to modernise your identity, we can help you to align your brand and business goals through a strategic approach that gets real results.
Put your brand in the hands of the best branding agency Perth has to offer, and start getting excited about your sales! Speak with our team today.
After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.
A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.
TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.
As a start-up sports fashion business of which the success relied on the impact of its brand, Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability. I can’t recommend working with Chris enough. Prepare to be challenged, inspired and ultimately very satisfied with any project you choose to task him with. Unruly Apparel simply isn’t what it is without Chris and for that I can’t thank him enough!
I work for a multi national travel company, and have used Red Kite a number of times, their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier, and speeds up my turn around times. Red Kite always delivers impressive and professional work that I'm happy to put my company and partners names too.