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The Branding Blog

August 16, 2021
5 Company Logos to Inspire Your Design

Contemplating how to best design the perfect logo for your brand? An eye-catching, professional logo that’s as communicative as it is subtle? Well, welcome to the first and most important step of your branding. Coming up with professional logo designs might sound simple – but it really isn’t. It’s part art, part science (mixed in […]

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March 17, 2021
5 Tips to Creating the Best Logo Design in Australia

You are a logo. We, Red Kite Design, are also a logo. This is because a logo design is more than just a brand atop your letterheads. It is more than a picture atop your social media. And it is more than a signpost outside of your business. A logo is who you are, and […]

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March 9, 2021
What to Consider Before Hiring a Logo Designer

Finding a logo maker that is a perfect fit for you and your business is the most important part of crafting a strong brand identity. A logo is a small but significant part of any brand. Your logo is generally what your audience will notice first about your business. This is why the logo is […]

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March 1, 2021
What Is Brand Identity?

“Who are you?” A fairly easy-to-answer question when met by a stranger on the street or a new acquaintance at a party.  Quite a different matter when asked about your business by a customer or supplier.  What’s your brand identity?  Here at Red Kite Design, brand identity is one of the most important things we […]

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February 25, 2021
What Do I Need for a Brilliant Brand Strategy?

“If you fail to plan, you are planning to fail.” Benjamin Franklin Old Ben was a pretty savvy businessman, starting the most popular newspaper of his day at the ripe old age of 23.  And in a day when many business owners worked right up to the bitter end, Franklin was wealthy enough to retire […]

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February 16, 2021
What Is a Style Guide?

Have you ever Googled a company's website and wondered if you arrived at the right place? The landing page has wrong colours, a weird-looking font, and the logo is back-to-front. Sounds like you’ve arrived at a website that’s not followed a style guide. If your company doesn’t have a style guide, you may be part […]

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February 10, 2021
13 Stunning Style Guide Examples to Inspire You

The key to having a memorable brand is consistency. You pop to your local grocery store for your favourite coffee or chocolate. You’ve learned to recognize your favourite products on the shelves from a mile away, even when they are surrounded by hundreds of other items. Why? Because the best brands are continuously easy for […]

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January 20, 2021
What to Consider When Coming Up With Your Brand Positioning

There’s plenty of insight in the phrase, “Out of mind, out of business.” This is why successful businesses invest in deliberate brand positioning.  But while “brand positioning” is a buzzword in boardrooms across the globe, few startups have a firm grasp of exactly what it means. The term is usually confused for various other marketing […]

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January 16, 2021
How to Create an Inspiring Brand Positioning Statement

“For individuals looking for high-quality beverages, Coca-Cola offers a wide range of the most refreshing options — each creates a positive experience for customers when they enjoy a Coca-Cola brand drink. Unlike other beverage options, Coca-Cola products inspire happiness and make a positive difference in customers' lives, and the brand is intensely focused on the […]

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