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The Branding Blog

January 14, 2021
How to Create the Perfect Perceptual Map

Let’s play a little game to start, shall we? When you think of a good quality, cheap chocolate bar – what comes to mind?  A Cherry Ripe? A Polly Waffle? A Cadbury Dairy Milk?  What if you need to get a quick bite of lunch on the go; where do you stop? Subway? Grill’d? Nando’s? […]

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September 18, 2020
Defining Your Brand Identity: Logos, Social Media and More

Everyone in the world is unique.  The same is true of brands. Every brand has a unique brand identity that is defined by different elements. Most people use the terms brand, brand identity and branding interchangeably. Although these terms are closely related, they have different meanings. Brand: this is how people perceive your company. Branding: […]

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September 11, 2020
Grow Your Business Fast With a Tailored Brand Strategy

Think of brand strategy as the blueprint to building a company’s long term brand story.  There is a crucial first step towards tailoring a long term branding strategy. This involves figuring out who the customer base is. Successful strategic branding cannot be about anything else. “If you form a strategy without research, your brand will […]

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September 4, 2020
Everything You Need to Discuss with Your Logo Designer

You’re all set to launch your company. But do you have a professional logo for your business? Before you start designing business cards, you need a logo.  A high-quality logo is a vital part of any business brand. Your logo design helps to communicate your brand identity, differentiate you from competitors, and enhance customer loyalty.  […]

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August 28, 2020
5 Big Reasons Why Your Business Logo Matters

When you’re setting up a business, creating a perfect logo might not seem like a top priority. “Why do I even need to create a logo?” you might find yourself wondering. When you’re rebranding, you might also feel like investing in a new business logo isn’t all that important.  However, a logo is not inconsequential. […]

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August 21, 2020
The Importance of Logo Design for Your Brand Strategy

One of the main aspects of establishing a brand entity in a given market is customer recognition. In terms of strategic branding, a logo is, literally, worth a thousand words. The iconic Barack Obama logo, much like the man himself, needs no introduction. Drawing inspiration from his surname, a rising sun and the American flag, […]

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August 14, 2020
Logo Design, Identity Design and Brand Strategy: How Do They Relate to Building Your Business?

If you've heard the terms logos and branding used interchangeably, you're not alone. More often than not, people treat them as though they're synonymous. Though they are related and work together, they're distinct concepts.  Logo and identity design, as well as a brand strategy, are part of a larger plan to help grow a business. […]

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August 12, 2019
Why is a logo so important?

Whether you’re a fledgling start-up or a long-standing corporate, investing time and money in a logo design may seem pretty low on the list of priorities. As a new business owner you may be thinking “I have so many factors to consider, do I even need a logo at all?”, or an existing business owner […]

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May 29, 2019
7 Types of Logo & When to Use Them

Choosing the perfect logo for your business is never a simple task. There is no 'one size fits all' solution. Selecting the correct type of logo is an important first step when creating or refreshing your company's identity. To help distinguish between these different types of logos and understand which may be most appropriate for […]

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